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We continue in our MONTH OF COLOUR and, of course, one of the events of the year related to colour is to discover which is the Pantone of the year. In this case, it does not leave us indifferent: we introduce, from PANTONE’s hand, PANTONE 17-3938 Very Peri.

We discover a colour that conveys freshness, confidence and an enveloping sense of reflection of the world around us. According to Pantone: “A New Pantone Colour Whose Bold Presence Stimulates Personal Ingenuity And Creativity”. 

In fact, when we talk about chromotherapy, we can see that the mere fact of flooding our vision with this Very Peri our brain reacts in an unequivocal way. This colour influences us positively and, at the same time, stimulates us without strident arguments. However: unstoppable and enveloping, it lowers our body temperature, but raises our creative processes. 

Moreover, it’s a “creation” with a concrete concept that effectively situates us in the moment we live in. In how, given recent events, we human beings assume our commitment to what surrounds us and our actions. According to its definition: Very Peri also means “stability, resilience and hope”. “It reflects a process of innovation and transformation on a global scale”.  In an unmistakably firm but thoughtful way, it achieves its goals and makes us reflect on our habits and new outlooks. Of course, it is already surrounding us in our daily life in different habits such as advertising, fashion or decoration.

If you want to enjoy this Very Peri, visit the article at:

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