Pantone of the year 2024

Peach Fuzz, the 2024 sensation

According to PANTONE, this colour “PANTONE 13-1023 Peach Fuzz, reflects our desire to care for ourselves and others. It is a soft, velvety peach hue whose enveloping spirit enriches the mind, body and soul.”

The sight of it alone levitates our senses. There is nothing warmer than this peach colour that is already the protagonist of 2024. Big brands such as Ruggable or Mr.Best, as well as cosmetic or fashion brands are already echoing it.

PANTONE™ 13-1023

A cosy peach shade gently nestled between pink and orange, it provides belonging, inspires recalibration and an opportunity to nurture ourselves, evoking an air of calm, offering us a space to be, feel, heal and flourish whether spending time with others or taking the time to enjoy a moment alone,” says Leatrice Eiseman, executive director of the Pantone Color Institute.

We identify with the idea of “togetherness”. Colours are perceived differently when they are together because they influence each other. Just like people, colours do not work well when they are isolated. Kindness, receptiveness and empathy are real strengths, even if it is a more subdued colour, it conveys an intense emotional feeling.

Contemplating this expression of colour makes calm and security receive an update in our feelings.

It is a colour full of humanity: it embraces you, smiles lightly and makes you feel good. It is nostalgic and modern at the same time, simple and complex, but always welcoming, affectionate and kind. It evokes all those feelings.

With this colour, power is discovered and integrated in softness, strength through tenderness and confidence in tranquillity.

Softness and versatility.

Contrary to what it may seem at first glance, it is a colour that can be easily combined with other palettes, offering the perfect complement for different atmospheres in decoration, furniture, in metallic finishes…..

At Industrias Químicas Iris, the development of finishes allows this colour, Peach Fuzz, to materialise in the desired form with the precision YOU need in your company, in your market. With the intensity and depth of the most dazzling gloss or the most incredible deep matt velvet. Visit https://www.pantone.com/eu/es/color-of-the-year/2024 to be flooded with this colour of the year;