Pantone 2020

For over 20 years, Pantone Colour of the Year has influenced product development and purchasing decisions in many sectors, including fashion, interior decoration, industrial design, as well as product packaging and graphic design.

Year after year, the selection process for the Pantone of the Year involves in-depth research and trend analysis carried out by the experts of the Pantone Color Institute, who are experts in analyzing the market and future influences. We highlight some of them so that you can appreciate the range of factors to be taken into account when choosing the Pantone of the Year:

Entertainment industry
Films in the shooting phase
Itinerant art collections
New artists
Fashion
All areas of design
Popular tourist destinations
New lifestyles
Trends in play and fun
Socio-economic conditions

We must not forget the influences coming from new technologies, materials, textures and effects that affect the colour of relevant social network platforms and even global sporting events. It should be noted that the choice for 2021 will be highly influenced by the global pandemic situation we are experiencing.

PANTONE 19-4052 Classic Blue

Pantone 19-4052 is a tone that stands out for its elegance and simplicity. This timeless and imperishable tone instills tranquillity, connection and other qualities that make it a very attractive colour for human beings.

”We live in a time when serenity and confidence are needed. This confidence is expressed by the PANTONE 19-4052 Classic Blue, a solid and reliable blue shade that we can always count on. The PANTONE 19-4052 Classic Blue provides a solid foundation, it is an unlimited blue that evokes the vast, infinite twilight sky, that encourages us to look beyond the obvious and to broaden our thinking; that challenges us to go deeper into things, to develop our perspective and to open up the flow of communication.
Leatrice EisemanExecutive Director of the Pantone Color Institute

The choice of the Pantone colour of the year goes back many years and that is why we leave you with a summary of each of the colours chosen since 2010. In IRIS we create and manufacture each one of them and we customize them for any surface where our customers need to apply them.